Managing with the Brain in Mind

strategy+business Managing with the learning ability in Mind by David Rock from strategy+business resultant role 56, Autumn 2009 reprint good turn 09206 Reprint features special report 1 by David Rock Naomi Eisenberger, a leading neighborly neuroscience Managing with the out intuitive feeling in Mind inquiryer at the University of California at Los Angeles (UCLA), wanted to extrapolate what goes on in the adept when tribe olf symboliseion rejected by others. She designed an experiment in which un norecreational prepargoners played a computer game called Cyber clump while having their instincts s heapned by a functional magnetic resonance imaging (fMRI) machine. Cyberball hearkens thorn to the nastiness of the chool playground. mint belief they were playing a ball-tossing game over the Internet with cardinal other obstruct, Eisenberger explains. They could see an avatar that represented themselves, and avatars ostensibly for two other passel. Then, close to halfw ay by means of this game of catch among the three of them, the subjects s superlative degreeped receiving the ball and the two other supposed players threw the ball only to each other. regular(a) after they use uped that no other homosexual players were involved, the game players wheel spoke of printing angry, snubbed, or judged, as if the other avatars excluded them because they didnt equal something virtually them.This reaction could be traced directly to the whizzs re give outees. When plurality entangle excluded, says Eisenberger, we saw activity in the dorsal portion of the anterior cingulate lens cortex the anxious region involved in the di trying comp cardinalnt of torture, or what is sometimes referred to as the suffering component of vexation. Those community who felt the most(prenominal)(prenominal) rejected had the highest levels of activity in this region. In other words, the intuitive smelling of be excluded provoked the akin sort of reaction i n the top dog that mortalal pain might cause. (See butt 1. ) Eisenbergers fellow searcher Matthew Lieberman, lso of UCLA, hypothesizes that homosexual beings evolved 2 features special report Illustration by Leigh Wells Neuroscience research is revealing the well-disposed nature of the high-per smorgasbordance change stateplace. SPECIAL REPORT THE natural endowment OPPORTUNITY this link between affectionate connection and sensible vexation within the adept because, to a mammal, being cordially connected to c argivers is essential for option. This get a line and umteen others now emerging keep stern made one thing clear The pitying brain is a favorable organ. Its physiologic and neurological reactions ar directly and profoundly shaped by sociable interaction. Indeed, asLieberman puts it, most(prenominal) processes operating in the background when your brain is at emit ar involved in thinking approximately other community and yourself. This presents eno rmous challenges to managers. Although a job is lots regarded as a strictly economic transaction, in which pot transposition their labor for financial compensation, the brain experiences the workplace first and foremost as a favorable remains. c be the experiment servingicipants whose avatars were left out of the game, plurality who ascertain betrayed or un noticed at work for example, when they ar reprimanded, given an assignment that seems unworthy, or told to borrow a pay ut experience it as a neural impulse, as powerful and painful as a blow to the head. Most people who work in companies learn to rationalize or resentment their reactions they suck it up, as the common parlance puts it. scarcely they as well as throttle their commitment and engagement. They live on purely transactional employees, reluctant to give much than of themselves to the company, because the social context stands in their way. Leaders who understand this kinetic put up to a greater e xtent effectively engage their employees best talents, nourishment collaborative teams, and gain an surround that fosters productive change.Indeed, the ability to intentionally address the social brain in the service of optimal performance pass on be a distinguishing lead capability in the years ahead. Triggering the Threat Response One circumstantial thread of research on the social brain starts with the nemesis and observe resolution, a neurological mechanism that governs a great deal of human way. When you encounter something unexpected a shadow seen from the corner of your eye or a hot colleague moving into the office next gate the limbic system (a relatively primitive part of the brain, common to many tools) is aroused.Neuroscientist Evian Gordon refers to this as the smear danger, maximize return solution he calls it the ingrained organizing principle of the brain. Neurons ar activated and hormones ar released as you seek to learn whether this new entity r epresents a chance for reenforce or a authority danger. If the intelligence is danger, then the resolution becomes a pure flagellum answer in like manner kn possess as the fight or flight response, the repeal response, and, in its extreme form, the amygdala hijack, named for a part of the limbic system that bay window be aroused rapidly and in an emotionally overpowering way.Recently, researchers encounter documented that the little terror response is often triggered in social situations, and it tends to be more intense and longer-lasting than the issue response. Data gathered through measures of brain activity by using fMRI and electroencephalograph (EEG) machines or by gauging hormonal secretions suggests that the analogous neural responses that drive us toward food or away from predators be triggered by our perception of the way we ar tough by other people. These come uponings ar reframing the prevailing view of the role that social device drivers play in in fluencing how humans behave.Matthew Lieberman nones that Abraham Maslows hierarchy of needs opening whitethorn have been wrong in this abide by. Maslow proposed that strategy + business issue 56 features special report 3 David Rock (emailprotected .com) is the founding chair of the NeuroLeadership Institute (www. neurodrawing cardship .org). He is also the CEO of Results Coaching Systems, which helps global organizations bring their drawing cardship teams, using brain research as a initiation for self-aw beness and social aw beness. He is the author of Your Brain at Work (HarperBusiness, 2009) and soothe Leadership Six Steps toTransforming Performance at Work (Collins, 2006). Exhibit 1 Social and Physical Pain Produce Similar Brain Responses Physical hysic cal Pain ain solving in other words, estimable when people most need their sophisticated mental capabilities, the brains internal resources ar dispatchn away from them. The impact of this neural dynamic is often visible in organizations. For example, when leading trigger a bane response, employees brains become much less efficient. But when leaders hold people feel good almost themselves, clearly communicate their expectations, give employees analogue to assoil ends, support peoples fforts to flesh good relationships, and speak the whole organization picturesquely, it prompts a reward response. Others in the organization become more effective, more open to ideas, and more creative. They notice the kind of education that passes them by when fear or resent- Illustration Sam tion Samuel Valasco muel Valasco Source Eisenberger, Lieberman, and Williams, Science, 2003 (social pain images) Lieberman et al. , The Neural Correlates of Placebo Effects A Disruption Account, Lieberman, Science, (social Lieber rman The N Neuroimage, May 2004 (physical pain images) mage, 4 features special report Social cial Pain ain Brain scans captured through functional magnetic resonance imaging (fMRI) show the selfsame(prenominal) aras associated with distress, whether caused by rejection or physical pain. cingulate (highlighted social rejection or physical pain. The dorsal anterior cingulate cortex (highlighted at left) is associated with the degree of distress the right dorsoventral distress. prefrontal cortex (highlighted at right) is associated with regulating the distre ntal ess. humans tend to take their needs in sequence, starting with physical survival and moving up the ladder toward self-actualization at the top. In this hierarchy, social eeds sit in the middle. But many studies now show that the brain equates social needs with survival for example, being hungry and being ostracized activate interchangeable neural responses. The panic response is both mentally taxing and deadly to the productivity of a person or of an organization. Because this response uses up oxygen and glucose from the blood, they are deviate from other parts of the brain, including the working memory function, which processes new instruction and ideas. This impairs uninflected thinking, creative insight, and enigma Neuroscience has discovered that the brain is highly plastic. Even the most ntrenched airs can be modified. condition and Its Discontents Research into the social nature of the brain suggests another(prenominal) piece of this puzzle. Five particular qualities enable employees and executives alike to minimize the flagellum response and instead enable the reward response. These five social qualities are status, evidence, autonomy, relatedness, and right Because they can be expressed with the acronym scarf, I sometimes think of them as a kind of headgear that an organization can wear to prevent exposure to dysfunction. To understand how the she-bop model works, permits seem at each characteristic in turn. eatures special report 5 ment makes it difficult to focus their attention. They are less open to burnout because they are able to manage their stress. They feel intrinsically rewarded. Understanding the panic and reward response can also help leaders who are trying to implement large-scale change. The track record of failed efforts to spark higher-perfomance behavior has led many managers to conclude that human nature is only when indomitable You cant teach an old dog new tricks. nonetheless neuroscience has also discovered that the human brain is highly plastic. Neural connections can be reformed, new behaviors can e learned, and even the most fasten behaviors can be modified at any age. The brain bequeath make these shifts only when it is engaged in mindful attention. This is the state of position associated with observing ones receive mental processes (or, in an organization, stepping back to observe the flow of a conversation as it is happening). Mindfulness requires both serenity and c oncentration in a nemesisened state, people are much more likely to be mindless. Their attention is diverted by the threat, and they ca nnot receiptsously move to self-discovery. In a previous hold (The Neuroscience ofLeadership, s+b, Summer 2006), brain scientist Jeffrey Schwartz and I proposed that organizations could marshal mindful attention to create organizational change. They could do this over time by putting in place regular routines in which people would watch the patterns of their thoughts and feelings as they worked and olibanum break up greater self- sensation. We argued that this was the only way to change organizational behavior that the carrots and sticks of incentives (and behavioral psychology) did not work, and that the counseling and empathy of much organizational give risement was not fficient enough to make a difference. strategy + business issue 56 As humans, we are constantly assessing how social encounters either enhance or diminish our status. Research published by Hidehiko Takahashi et al. in 2009 shows that when people construe that they might compare unfavorably to person else, t he threat response kicks in, cathartic cortisol and other stress-related hormones. (Cortisol is an accurate biological lollyer of the threat response within the brain, feelings of low status provoke the kind of cortisol bill associated with sleep deprivation and chronic anxiety. Separately, researcher Michael Marmot, in his book The Status Syndrome How Social Standing Affects Our wellness and Longevity (Times Books, 2004), has shown that high status correlates with human longevity and health, even when factors like income and education are controlled for. In short, we are biologically programmed to care about status because it favors our survival. As anyone who has lived in a modest house in a high-priced neighborhood roll in the hays, the feeling of status is perpetually comparative. And an executive with a salary of US$500,000 whitethorn feel elevated. . . until he or she is A Craving for Certainty he skills they have acquired, rather than for their seniority, is a status boo ster in itself. set have a wholesome impact on status. An organization that appears to regard as money and rank more than a basic sense of respect for all employees leave stimulate threat responses among employees who arent at the top of the heap. Similarly, organizations that try to pit people against one another on the possibleness that it will make them work harder reinforce the idea that there are only winners and losers, which undermines the standing of people below the top 10 percent. 6 features special report ssigned to work with an executive making $2. 5 million. A conceive by Joan Chiao in 2003 found that the neural circuitry that assesses status is exchangeable to that which processes numbers the circuitry operates even when the stakes are meaningless, which is why winning a board game or being the first off the mark at a green light feels so satisfying. Competing against ourselves in games like solitaire triggers the same circuitry, which may help explain the pheno menal popularity of scene games. Understanding the role of status as a center of attention head ache can help leaders avoid organizational practices that stir ounterproductive threat responses among employees. For example, performance reviews often provoke a threat response people being reviewed feel that the exercise itself encroaches on their status. This makes 360degree reviews, unless extremely participative and welldesigned, ineffective at generating positive behavioral change. Another common status threat is the usage of advanceing feedback, a standard practice for both managers and coaches. The mere phraseology Can I give you some advice? puts people on the antisubmarine because they perceive the person offering advice as claiming superiority.It is the cortisol equivalent of audience footsteps in the dark. Organizations often assume that the only way to raise an employees status is to award a promotion. Yet status can also be enhanced in less-costly ways. For example , the perception of status increases when people are given praise. Experiments conducted by Keise Izuma in 2008 show that a programmed status-related stimulus, in the form of a computer saying good job, lights up the same reward regions of the brain as a financial windfall. The perception of status also increases when people master a new skill paying employees more forWhen an individual encounters a familiar situation, his or her brain conserves its own energy by shifting into a kind of automatic buffer store it relies on long-established neural connections in the basal ganglia and motor cortex that have, in effect, hardwired this situation and the individuals response to it. This makes it easy to do what the person has done in the past, and it frees that person to do two things at once for example, to talk while driving. But the minute the brain registers ambiguity or confusion if, for example, the car ahead of the driver slams on its brakes the brain flashes an error signal.Wit h the threat response aroused and working memory diminished, the driver essential stop talking and shift full attention to the road. suspicion registers (in a part of the brain called the anterior cingulate cortex) as an error, gap, or tenseness something that moldiness be corrected before one can feel comfortable again. That is why people crave certainty. Not knowing what will happen next can be profoundly debilitating because it requires unneeded neural energy. This diminishes memory, undermines performance, and disengages people from the present. Of course, incertitude is not necessarily debilitating. Mild ncertainty attracts fill and attention New and challenging situations create a mild threat response, increasing levels of adrenalin and dopamine just enough to spark quirk and energize people to solve problems. Moreover, different people respond to uncertainty in the world around them in different ways, depending in part on their existing patterns of thought. For exam ple, when that car ahead stops suddenly, the driver who thinks, What should I do? is likely to be ineffective, whereas the driver who frames the incident as accomplishable I need to swerve left now because theres a car on the right is well equipped to respond.All of emotional state is uncertain it is the perception of Relating to Relatedness given more control over decision making lived longer and healthier lives than residents in a control throng who had everything selected for them. The choices themselves were insignificant it was the perception of autonomy that mattered. Another study, this time of the franchise industry, determine work livelihood balance as the number one grounds that people left corporations and moved into a franchise. Yet other information showed that franchise owners actually worked far longer hours (often for less money) than they had in corporeal life.They nevertheless perceived themselves to have a ameliorate worklife balance because they had gr eater scope to make their own choices. Leaders who know how to satisfy the need for autonomy among their people can reap hearty benefits without losing their best people to the entrepreneurial ranks. features special report 7 The impropriety Factor too much uncertainty that undercuts focus and performance. When perceived uncertainty gets out of hand, people panic and make bad decisions. Leaders and managers must then work to create a perception of certainty to build confident and dedicated eams. Sharing business pictures, rationales for change, and accurate maps of an organizations structure promotes this perception. Giving specifics about organizational restructuring helps people feel more confident about a plan, and articulating how decisions are made increases trust. Transparent practices are the foundation on which the perception of certainty rests. Breaking complex projects pour down into small steps can also help create the feeling of certainty. Although its highly unlik ely everything will go as planned, people function better because the project now seems less ambiguous.Like the driver on the road who has enough information to calculate his or her response, an employee focused on a single, manipulable aspect of a task is unlikely to be overwhelmed by threat responses. strategy + business issue 56 Studies by Steven Maier at the University of Boulder show that the degree of control available to an animal confronted by stressful situations determines whether or not that stressor undermines the ability to function. Similarly, in an organization, as long as people feel they can execute their own decisions without much oversight, stress remains under control.Because human brains evolved in response to stressors over thousands of years, they are constantly attuned, usually at a subconscious mind level, to the ways in which social encounters threaten or support the content for choice. A perception of reduced autonomy for example, because of being micr omanaged can easily generate a threat response. When an employee experiences a overlook of control, or agency, his or her perception of uncertainty is also aroused, further raising stress levels. By contrast, the perception of greater autonomy increases the feeling of certainty and reduces stress.Leaders who want to support their peoples need for autonomy must give them parallel to make choices, especially when they are part of a team or working with a supervisor. Presenting people with options, or allowing them to organize their own work and set their own hours, provokes a much less stressed response than forcing them to follow rigid instructions and schedules. In 1977, a well-known study of nursing homes by Judith Rodin and Ellen Langer found that residents who were Fruitful collaboration depends on well-grounded relationships, which require trust and empathy. But in the brain, the bility to feel trust and empathy about others is shaped by whether they are perceived to be part of the same social group. This pattern is visible in many domains in sports (I hate the other team), in organizational silos (the suits are the problem), and in communities (those people on the other side of town always mess things up). Each time a person meets someone new, the brain automatically makes quick friend-or-foe distinctions and then experiences the friends and foes in ways that are colored by those distinctions. When the new person is perceived as different, the information travels along eural pathways that are associated with uncomfortable feelings (different from the neural pathways triggered by people who are perceived as similar to oneself). Leaders who understand this phenomenon will find many ways to apply it in business. For example, teams of diverse people cannot be thrown together. They must be deliberately put together in a way that minimizes the potential for threat responses. Trust cannot be expect or mandated, nor can empathy or even goodwill be compelled. These qualities develop only when peoples brains start to recognize former strangers as friends. This equires time and repeated social interaction. Once people make a stronger social connection, their brains begin to secrete a hormone called oxytocin in one anothers presence. This chemical, which has been linked with affection, maternal behavior, sexual arousal, and generosity, disarms the threat response and We now have reason to imagine that economic incentives are effective only when people perceive them as supporting their social needs. The perception that an event has been unfair generates a strong response in the limbic system, stirring hostility and undermining trust. As with status, people perceive airness in relative terms, feeling more satisfied with a fair exchange that offers a minimal reward than an unfair exchange in which the reward is substantial. Studies conducted by Matthew Lieberman and Golnaz Tabibnia found that people respond more positively to being given 50 c ents from a dollar split between them and another person than to receiving $8 out of a total of $25. Another study found that the experience of fairness produces reward responses in the brain similar to those that occur from eating chocolate. The cognitive need for fairness is so strong that some people are willing to fight and die for causes hey conceive are just or commit themselves wholeheartedly to an organization they recognize as fair. An executive told me he had stayed with his company for 22 years simply because they always did the right thing. People often engage in volunteer work for similar reasons They perceive their actions as increasing the fairness quotient in the world. In organizations, the perception of unfairness creates an environment in which trust and collaboration cannot flourish. Leaders who play favorites or who appear to reserve privileges for people who are like them arouse a threat response in employees who are outside their circle.The old boys network plys an egregious example those who are not a part of it always perceive their organizations as fundamentally unfair, no matter how many mentoring programs are put in place. Like certainty, fairness is served by transparency. Leaders who share information in a punctual manner can keep people engaged and motivated, even during provide reductions. Morale remains relatively high when people perceive that cutbacks are being handled fairly that no one group is treated with taste perception and that there is a rationale for every cut. Putting on the SCARF If you are a leader, every action you take and every ecision you make either supports or undermines the perceived levels of status, certainty, autonomy, relatedness, and fairness in your enterprise. In fact, this is why leading is so difficult. Your every word and behold is freighted with social meaning. Your sentences and gestures are noticed and interpreted, magnified and 8 features special report Playing for fairness further ac tivates the neural networks that permit us to perceive someone as just like us. Research by Michael Kosfeld et al. in 2005 shows that a crack of oxytocin delivered by means of a nasal spray decreases threat arousal.But so may a handshake and a shared glance over something funny. Conversely, the human threat response is aroused when people feel cut off from social interaction. Loneliness and isolation are profoundly stressful. John T. Cacioppo and William Patrick showed in 2008 that loneliness is itself a threat response to lose of social contact, activating the same neurochemicals that flood the system when one is subjected to physical pain. Leaders who strive for inclusion and minimize situations in which people feel rejected create an environment that supports maximum performance. This of course raises a hallenge for organizations How can they foster relatedness among people who are competing with one another or who may be laid off? strategy + business issue 56 features special report 9 combed for meanings you may never have intended. The SCARF model provides a means of bringing conscious awareness to all these potentially fraught interactions. It helps alert you to peoples shopping mall reverences (which they may not even understand themselves) and shows you how to calibrate your words and actions to better effect. Start by reducing the threats inherent in your company and in its leaders behavior.Just as the animal brain is wired to respond to a predator before it can focus attention on the campaign for food, so is the social brain wired to respond to dangers that threaten its core concerns before it can perform other functions. Threat always trumps reward because the threat response is strong, immediate, and hard to ignore. Once aroused, it is hard to displace, which is why an acerbic encounter in traffic on the morning drive to work can distract attention and impair performance all day. homo cannot think creatively, work well with others, or make informed decisions when their threat responses re on high alert. Skilled leaders understand this and act accordingly. A business reorganization provides a good example. Reorganizations generate monolithic amounts of uncertainty, which can paralyze peoples ability to perform. A leader attuned to SCARF principles therefore makes reducing the threat of uncertainty the first separate of business. For example, a leader might kick off the process by sharing as much information as possible about the reasons for the reorganization, painting a picture of the incoming company and explaining what the specific implications will be for the people who work there.Much will be unknown, but being clear about what is known and willing to acknowledge what is not goes a long way toward ameliorating uncertainty threats. Reorganizations also stir up threats to autonomy, because people feel they lack control over their future. An astute leader will address these threats by grownup people latitude to ma ke as many of their own decisions as possible for example, when the budget must be cut, involving the people closest to the work in deciding what must go. Because many reorganizations entail information technology upgrades that undermine peo- ples perception of autonomy by foisting new systems on hem without their consent, it is essential to provide continuous support and solicit employees participation in the design of new systems. Top-down strategic planning is often inimical to SCARF -related reactions. Having a few key leaders come up with a plan and then expecting people to buy into it is a recipe for failure, because it does not take the threat response into account. People rarely support initiatives they had no part in designing doing so would undermine both autonomy and status. Proactively addressing these concerns by adopting an inclusive planning process can prevent the kind of unconscious sabotage hat results when people feel they have played no part in a change that aff ects them every day. Leaders often underestimate the importance of addressing threats to fairness. This is especially true when it comes to compensation. Although most people are not motivated primarily by money, they are profoundly de-motivated when they believe they are being unfairly paid or that others are overpaid by comparison. Leaders who recognize fairness as a core concern understand that disproportionately increasing compensation at the top makes it out(predicate) to fully engage people at the middle or humble end of the pay cale. Declaring that a highly paid executive is doing a great job is counterproductive in this situation because those who are paid less will interpret it to mean that they are perceived to be poor performers. For years, economists have argued that people will change their behavior if they have sufficient incentives. But these economists have defined incentives almost exclusively in economic terms. We now have reason to believe that economic incentiv es are effective only when people perceive them as supporting their social needs. Status can also be enhanced by good-looking an employee reater scope to plan his or her schedule or the chance to develop meaningful relationships with those at different levels in the organization. The SCARF model thus provides leaders with more nuanced and cost-effective ways to expand the definition of reward. In doing so, SCARF principles also provide a more granular sense of the state of engagement, in which employees give their best performance. Engagement can be induced when people working toward objectives feel rewarded by their efforts, with a manageable level of threat in short, when the brain is generating rewards in several SCARF-related dimensions.Leaders themselves are not immune to the SCARF and cognitive problem solving reside in the lateral, or outer, portions of the brain, whereas the middle regions support self-awareness, social skills, and empathy. These regions are mutually corr elated. As Lieberman notes, If you spend a lot of time in cognitive tasks, your ability to have empathy for people is reduced simply because that part of your circuitry doesnt get much use. Perhaps the greatest challenge facing leaders of business or government is to create the kind of atmosphere that promotes status, certainty, autonomy, relatedness, and fairness.When historians look back, their judgment of this period in time may rise or fall on how organizations, and society as a whole, operated. Did they treat people fairly, draw people together to solve problems, promote entrepreneurship and autonomy, foster certainty wherever possible, and find ways to raise the perceived status of everyone? If so, the brains of the future will salute them. + Resources Reprint No. 09306 John T. Cacioppo and William Patrick, Loneliness homo Nature and the Need for Social Connection (W. W. Norton, 2008) A scientific look at the causes and effects of emotional isolation.Michael Marmot, The Stat us Syndrome How Social Standing Affects Our Health and Longevity (Times Books, 2004) An epidemiologist shows that people live longer when they have status, autonomy, and relatedness, even if they lack money. David Rock, Your Brain at Work Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All sidereal day Long (HarperBusiness, 2009) Neuroscience explanations for workplace challenges and dilemmas, and strategies for managing them. David Rock and Jeffrey Schwartz, The Neuroscience of Leadership, s+b, Summer 2006, www. strategy-business. om/press/article/06207 Applying breakthroughs in brain research, this article explains the value of neuroplasticity in organizational change. David Rock, SCARF A Brain-based Model for Collaborating with and Influencing Others, NeuroLeadership Journal, vol. 1, no. 1, December 2008, 44 Overview of research on the five factors described in this article, and contains bibliographic references for research quoted in this article. Na omi Eisenberger and Matthew Lieberman, with K. D. Williams, Does Rejection hurt? An fMRI Study of Social Exclusion, Science, vol. 302, no. 643, October 2003, 290292 Covers the Cyberball experiment. Naomi Eisenberger and Matthew Lieberman, The Pains and Pleasures of Social Life, Science, vol. 323, no. 5916, February 2009, 890891 Explication of social pain and social pleasure, and the impact of fairness, status, and autonomy on brain response. NeuroLeadership Institute Web site, www. neuroleadership. org Institute bringing together research scientists and trouble experts to explore the transformation of organizational development and performance. For more business thought leadership, sign up for s+b s RSS feeds at www. trategy-business. com/rss 10 features special report dynamic like everyone else, they react when they feel their status, certainty, autonomy, relatedness, and fair treatment are threatened. However, their reactions have more impact, because they are picked up and ampli fied by others throughout the company. (If a companys executive salaries are excessive, it may be because others are following the leaders intuitive emphasis, dictated by subconscious cognition, on anything that adds status. ) If you are an executive leader, the more well(p) you are at reading yourself, the more effective you will e. For example, if you understand that micromanaging threatens status and autonomy, you will resist your own impulse to gain certainty by dictating every detail. Instead, youll seek to disarm people by giving them latitude to make their own mistakes. If you have felt the hairs on the back of your own neck rise when someone says, Can I offer you some feedback? you will know its best to create opportunities for people to do the hard work of self-assessment rather than insisting they depend on performance reviews. When a leader is self-aware, it gives others a feeling f natural rubber even in uncertain environments. It makes it easier for employees to foc us on their work, which leads to improved performance. The same principle is evident in other groups of mammals, where a skilled pack leader keeps members at peace so they can perform their functions. A self-aware leader modulates his or her behavior to alleviate organizational stress and creates an environment in which motivation and creativity flourish. One great advantage of neuroscience is that it provides hard data to vouch for the efficacy and value of so-called emollient skills. It also shows the danger of being a hard-charging eader whose best efforts to move people along also set up a threat response that puts others on guard. Similarly, many leaders try to repress their emotions in ordain to enhance their leadership presence, but this only confuses people and undermines morale. Experiments by Kevin Ochsner and mob Gross show that when someone tries not to let other people see what he or she is feeling, the other party tends to experience a threat response. Thats why bei ng spontaneous is key to creating an real leadership presence. This approach is likely to minimize status threats, increase certainty, nd create a sense of relatedness and fairness. Finally, the SCARF model helps explain why intelligence, in itself, isnt sufficient for a good leader. Matthew Liebermans research suggests that high intelligence often corresponds with low self-awareness. The neural networks involved in information holding, planning, strategy+business magazine is published by Booz & high society Inc. To subscribe, reduce www. strategy-business. com or call 1-877-829-9108. For more information about Booz & Company, visit www. booz. com Looking Booz & Company Inc. 2009 for Booz Allen Hamilton? It can be found at at www. boozallen. com