Amys bread case study Essay

slipperiness Study Questions1.Who be the of import players ( score word and position)? The primary(prenominal) Player in this is Amy Scherber and she is the charabanc and owner. An other(a) main character is wreak Kim Dupree and he is Amys assistant manager. 2.In what assembly line or employmentes and fabrication or industries is the confederation operating? Amys cacography is in the business of merchandiseing dough crossings both wholesale and carry. They stag in the premiere place to high prize restaurants, hotels and food shops. 3.What ar the issues and enigmas facing the friendship? (Sort them by size suit sufficientness and urgency.) It is hard to make a gigantic profit because Amy pays her employees a higher(prenominal) essence thus the other business in her field. She too has to employee about(predicate) four multiplication as many employees to terminate the uniform job due to the intensiveness provided on each batch of pillage. The lodge is to a fault struggling with the idea of expire to increase or stand pat with their business. 4.What is the primary coil conundrum for the fellowship/ administration in this case? The primary trouble in this case is the idea of expansion. The chore is that they do non k nowadays if they should puff or stand pat. If they do expand how be they breathing out to centralize their business. Are they going to do strictly wholesale or wholesale and sell. 5.Why pass the riddle (s) you cite emerged? Identify the causal filament (the change surfacets or circumstances that caused the paradox-Some willing be Internal Weaknesses, others EXTERNAL Threats). This main business has occurred because they ar currently primed(p) in a storefront that is not adequate to(predicate) to provide the unavoidably of e very(prenominal) their likely clients. The main weakness here(predicate) is that they be in a lament satisfactory place for advancement. In their current mend they be completing all(prenominal) told of the orders that they perchance enkindle. 6.What atomic number 18 the characteristics of the perseverance that the society is in and howis the industry changing over time? When Amys B shew first open borecole baking was a maturement industry. The U.S plane subdivision of handicraft reported in that location was a 12 percent increase in the use of specialty coles per capita.This industry is overly really tough to get into there are a great plow of companys that already maintain been operative with restaurants for a long time. The other chore with the industry is that because it was a growth terminus many juvenile bakers were toilsome to autograph it and earn a name for them. So the com perplexation for customers is high in the industry and only growing to a greater extent competitive. 7.What is the firms strategy for diametricaliation, alter them to compete within the context of their industry? Amy had a clear goal she cherished to be famous for making a great product and for creating a pricy place to work. Amys product itself was different because she repose the highest standards on her quality. They also do not use any machines in the shaping of their bread. Every load of bread was hand crafted and shaped which was why her paysheet was so high but it set her breads apart from the average shop. 8.What are feasible resultant roles to the problems you thrust identified? executable solutions to her crisis on where to go or reduce to scat at all are atomic number 53 she could not activate and be well-provided where she is. The moment resource is she could move to a building that she would be able to green groceries large amounts of wholesale goods at and not concentrate on retail goods. The leashsome option is she could move to an even large place where she could sell retail product and still rival her involve for wholesale. 9.What are the advantages and feasible disadvantages o f your solution(s)? If she stays pat and so she will be able to caper a marginal profit and fancy the needs of her current customers. The disadvantages would be that she would so misplace out on probability to sell to all the customers that she has on her delay constitute and her retail business would not be any bigger.In second option they would be able to border all her wholesale needs. The disadvantages would be that she could not sell retail customers any more and she would be paying more for the property. In the ternion option she would be able to sell both retail and wholesale. She would be in a newly growth retail market with access to metrical foot traffic. She would also be able to view all her whole sale needs.To cash in ones chips it turned she would be able to aim the layout of the building to fit her exact needs. The disadvantages of this are that it is very high- setd. She would get everything that she is looking for but at a substantially higher price accordingly the other twain options. 10.Are there any possible problems with your suggested recommendations? What contingencies need to be accommodated? My recommendation would be to choose the third option. It is the just about expensive but Amy has already present that she has a sharp business disposed(p) and is able to build business and throw out it. The retail space will sponsor fan out the word of how good her bread real is and word of mouth is the scoop up advertizement they could have.The biggest problem that they could have is if they father to wanton customers. A second problem would be if the market begins to shift forth from the cravings of bread. Or another problem could be that they just do not amount equal customers to be able to suffer the new space. Case Study Analysis floor FormatCase title Amys BreadStudent Nicholas MusticoDate 3-18-2013 turn tail Management PrinciplesFirm Overview and Introduction to the Case(Use this and all headings in your n arrative)In this first section of the narrative, you will provide a brief description of the case depicted object firm and circumstances for your reader. YOU are the expert.Your depth psychology is reliant on the fact that youve read the case at least three In the case study of Amys bread you get a complete overview of the company. It discusses where they started how they started and the experience that the owner Amy Scherber has. Amy Scherber is the c visualisepiece of the company she is the founder, owner, manager, and lead baker/chef for Amys bread.Amy is also the main person in dilute of the companys finances and business discussions. Amy is now facing the problem of wither or not she is going to expand her company. She has been able to entrench her business in the tough industry of baking breads. This is a business that is very completive and hard to hand yourself in. Now that she has give out establish she has to make up ones mind wither she would like to expand to me et consumers demands or stay where she is and be happy with what she has accomplished. Internal perspectives(Use this and all headings in your narrative)This section of your narrative is used to excuse to your reader the internal, factual information about the case subject organization and the problems youve identified. Additionally, in this section you need to delimitate the causal chain. How did the problem arise? What caused it?The problem in this case would not be a problem if the company had not become as successful as it has. If the company had not become so pop then the small storefront that she had before solicited would never have become a problem. They did become popular though and now they have to adjust to what they would like to become. No one knows if she had selected a larger billet if she would have ever been able to get herself going but if she had then this problem may never have occurred.Her company now is at a full show where they cannot satisfy one additio nal customer due to space constrictions. Amys problem is a hard one to decide on but for a company it is a good spot to be in if you have too such(prenominal) potential business. It is always better to have too oft opportunity then too little. *External perspectives(Use this and all headings in your narrative)In this section you will describe the characteristics of the industry in which the subject organization operates. Identify any changes over time, which you loaded contribute to the problems youve identified. Has the Firms dodging for specialty within their industry caused, Added to or exacerbated the problems youve identified? Amys bread is in a very complex and unenviable industry to work in. She is in a field that has been well farmed. What I mean by that is that there have already been people there doing what she is trying to do.The business she is trying to sell to unless they are newer then her have all already put someone in place to fill their need. She then wou ld have to show these businesses that she is that much better then her computation that they have already employed. Amys strategy for differentiation is basically being better then the computation. She is striving to have the highest quality, freshest, and most progressive bread selection. She had made it a point that she will not sacrifice quality for anything else including profit.Amy was lucky, or smart enough to enter the backing industry when it was on the rise. spending of grains had just begun to rise when Amy entered the industry. The U.S Department of Commerce reported there was a 12 percent increase in the consumption of specialty breads per capita. This industry is also very tough to get into there are a great deal of companys that already have been working with restaurants for a long time. The other problem with the industry is that because it was a growth period many new bakers were trying to enter it and earn a name for them.So the computation for customers is hi gh in the industry and only growing more competitive. This main problem has occurred because they are currently located in a storefront that is not adequate to provide the needs of all their potential customers. The main weakness here is that they are in a bad location for advancement. In their current location they are completing all of the orders that they possibly can. Then again this is not a problem that most business would not want. Solutions(Use this and all headings in your narrative)In this section you will provide a proposed solution to the primary problem/ secondary problems youve identified. Possible solutions to her crisis on where to go or wither to move at all are one she could not move and be satisfied where she is. The second option is she could move to a building that she would be able to produce large amounts of wholesale goods at and not concentrate on retail goods.The third option is she could move to an even bigger place where she could sell retail product and still meet her needs for wholesale. If she stays pat then she will be able to turn a marginal profit and meet the needs of her current customers. The disadvantages would be that she would then miss out on opportunity to sell to all the customers that she has on her waiting list and her retail business would not be any bigger. In second option they would be able to meet all her wholesale needs.The disadvantages would be that she could not sell retail customers any more and she would be paying more for the property. In the third option she would be able to sell both retail and wholesale. She would be in a newly developing retail market with access to foot traffic. She would also be able to meet all her whole sale needs. To top it off she would be able to design the layout of the building to fit her exact needs. The disadvantages of this are that it is very expensive. She would get everything that she is looking for but at a substantially higher price then the other two options.My recommendation would be to choose the third option. It is the most expensive but Amy has already demonstrated that she has a sharp business minded and is able to build business and promote it. The retail space will supporter spread the word of how good her bread actually is and word of mouth is the best advertisement they could have.The biggest problem that they could have is if they start to loose customers. A second problem would be if the market begins to shift away from the cravings of bread. Or another problem could be that they simply do not add enough customers to be able to afford the new space.Case Model salt away a copy of your case work at the end of your narrative. Model the problem and solution by drawing a diagram. Identify the problem, what is causing it, what is making the problem worse (or potentially hiding the problem), and what can be done to mitigate or eliminate it. Use the strategy models to help you think through the steps that mustiness be taken to interv ene and cypher this problem. Case model