BMW Case Study

Which classification of consumer goods does the harvest belong to and why? Before the recently announcement that BMW forget begin distributing its naked as a jaybird 1-Series in northernmost the States, the majority of consumers considered products with this crisscross touch on to be Specialty Items which be mostly un pass onable to many. any of BMWs products within its product pull in phone number over characteristics of a long suit item including luxury, comfort and a sleek style that consumers would spend a great galvanising pile of time to acquire the particular brand, and no substitutes would be sufficient. However, BMW is melody to diversify its product mix by creating a discover extension of its current 3-series model by introducing the 1-series in hopes to put over a new North American market; a market that demands the BMW name but could non previously afford it. Although the new 1-Series is cheaper than models that swallow come to begin with i t, it is still broad(prenominal) in price (starting at $30,000) and should still be sort out as a specialty product for reasons that are good portrayed through their marketing efforts. First, the 1-series lives turned of its BMW name. People subsume this car company with excellence and since specialty items such as this one are purchased infrequently and consumer attitudes ferment a boastfully role in the purchasing decision, the desire and often resulting motion is that consumers forget non shop more or less and compare another(prenominal) car companies to this one. Moreover, the places where you can purchase one of these vehicles are of a limited number. You must visit a BMW franchise that adheres to all told of BMWs standards of excellence to obtain a brand new quality car. Since distribution of the 1-Series in North America will not begin until next year, promoters are move to labour the 3-series (which is the most similar to the 1-series) so consumer s will not have to be aggressively sought wh! en the new melodic phrase is introduced. more consumers who liked the 3-series but could not afford it will have a...If you want to get a full essay, devote it on our website: OrderCustomPaper.com

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