Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April magnetic variation of Chile Pepper Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her goal of becoming a fat company. She needs to analyze consumer perceptions and pricing strategies. She also needs to depict and recognize access to effective distribution channels and effectively work turn up the company web site. Since the inception of a blistering coffee recipe, Marilyn Lysohir has been trying to grow a profitable demarcation but, any year she has loaned the company money to keep it running. Cowgirl chocolates bring home the bacon to both(prenominal) Chocolate l overs and spicy nourishment lovers with the final produce organism packaged in custom tins, bags, buckets and boxes. Despite having face kind packaging designs and a high quality chocolate, more consumers and retailers argon reluctant to purchase or retail the product. twain consumers and possible retailers have mentioned that the chocolates are too spicy. To help hit the ceiling her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 share of American consumers before long eat sweltry food.

In addition, the average consumer of spicy hot foods is male, yet in line of merchandise Marilyns hindquarters market is female. This trend indicates that although the current submit market is high-energy and risk-taking this target will not unavoidably identify with a cowgirl boorish theme or be! completely satisfied with skilful the effects and tastes of hot capsicum spices. Another area that requires abbreviation is pricing. Although none of Cowgirl Chocolates competitors carry a full- get of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars identical to Seattle Chocolates bars. She further expressed concern over the fact that the tins stood out in price at rarity spicy food shops. Another area of concern is the mogul to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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