Strategies For Building A Strong Internal Marketing Culture

Running head: STRATEGIES FOR BUILDING A STRONG interior(a) MARKETING CULTURE AT HUFFMAN TRUCKING Strategies for Building a cockeyed Internal Marketing Culture at Huffman trucking MMPBL/580 Chanda McGinnis-Sutton September 24, 2010 Introduction to Huffman truck Huffman transport has grown importantly since the familys establishment in 1936. The troupe has remained privately owned. The keep follow provides services in the gradation of carrier solutions to various types of customers, including the U.S. Government. though the company continues to grow it is decorous increasingly clear that Huffman hauling would benefit immensely from creating and implementing a statewide merchandising plan. To begin, the company moldiness build and corroborate its native marketing polish to allow for innovative and successful activity and communication amidst departments. Huffman Trucking has the opportunity to beat back their business to the succeeding(a) level by using c omprehensive marketing strategies to pull out new customers and improve relations with animate customers. Kerin, Hartley, Berkowitz, and Rudelius (2006) discussed the importance of company employees in delivering products and services to customers.

While Huffman Trucking wishes to develop a more customer-centric organizational ride, the company must balance this model against a model which recognizes the unique assess of the companys employees. The company would benefit from establishing an subjective marketing department which work cooperatively with other departments within the company and is based on a strategically d eveloped internal marketing culture. Employ! ees and Stakeholders Huffman Trucking must develop a outline for developing an internal marketing culture based on the common goals, values, and objectives divided by Huffmans stakeholders. Huffman Trucking has a number of direct stakeholders. These stakeholders include the following: company employees, customers, the U.S. Government, regulators, automotive...If you necessitate to get a full essay, order it on our website: OrderCustomPaper.com

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